Capabilities

Market Research

Our Market Research expertise encompasses a comprehensive suite of qualitative and quantitative methodologies across consumer, business, employee, multicultural, and hard-to-reach audiences. We excel in survey design, analysis, and dynamic communication of insights, linking our analytical capabilities with deep industry knowledge.

We offer end-to-end discovery, field, and analysis, supported by an in-house team of advanced analytics, data scientists, and data visualization experts. Unlike traditional firms that view data collection as the end goal, we see it as the foundation for deeper insights. Our agile approach and in-house execution eliminate inefficiencies, enabling us to deliver strategic, actionable insights beyond just the data.

    Market Research Capabilities

    Product Innovation and Deployment

    Asessng development through features, pricing, and packaging optimization.

    Brand Strategy

    Optimizing brand architecture, measuring, and tracking brand health.

    Communications Strategy

    Creating insights to evaluate messaging, targeting, and campaign effectiveness.

    Customer Experience & Development

    Validating relationship, experience, and satisfaction across customer journeys. 

    Research Trackers

    Enhancing insights through adaptable and dynamic tracking studies. 

    BI/Advanced Analytics

    Advancing analytics and data integration for strategic insights and visualization.

    Interested in learning more about our Market Research capabilities?

     

    Past success story

    Leveraging an
    Agile Plus
    Framework to
    Position Bundling
    Concepts

    A Fortune 100 telecommunications company wanted to understand what home internet, mobile, and streaming service bundling concepts would attract consumers. Using our Agile Plus framework, OGC Global produced valuable research at half the cost and a third of the time of a full custom study. By discovering actionable high-level insights, we answered this question in time to inform key strategy conversations.
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